Hybrids are now 2.2% of all cars sold in 2007, with a 37% increase in sales. In other words 1 in 50 cars sold last year was a Hybrid. Prius has 51% market share. Hybrids in the tough auto market are moving quickly off the lot. California has more than 25% of all hybrid sales in the US.
The challenge I see is many of the hybrids out there are focused more on adding power, than fuel efficiency. And the premium needed for hybrids still does not justify the gas savings yet last time I did the calculations. From a technology viewpoint the Prius is a neat car. Toyota even published a book about the development of the Prius and I enjoyed reading it.
Link: Hybrid sales rise 38 percent in 2007, on track for big '08
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