Excellent article from the Economist The elusive negawatt It helps explain some of what I picked up at an interview with SCE (neat position, but they selected another candidate). SCE is being paid to focus on conservation, and their profits have been decoupled from the delivery of electricity.
The question on what is the best approach for improving efficiency is an interesting one. Government standards overall seems to be the best approach, since most people want a quick payback (3 years) for extra cost compared to efficiency.
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