Headwind: Asian Wind-Power Upstarts Stumble - about an Indian company, Suzlon Energy Ltd. that is having major issues breaking into the US market.
- Wind turbines cracking
- Heaters needed for controls in snow areas
- New design needed for 60 Hz (India uses 50 Hz)
- Equipment is breaking down more than contracted for
- Power produced is not what was promised
Very entrepreneurial, sell, sell, sell. And fix the problems later. And since the competition is 25% more and booked through 2010, they needed to take advantage of the window. Could they have waited 6 months to do some testing that would have show up the problems?
Peter Drucker always start small and test to find out what works, and then expand.
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