Green - who actually acts green?

Hassles, negative feedback affect green actions from the San Jose Mercury News.

Great Quote:

"people not defining themselves as green doing green things, and others that said they were green and drove SUVs and had big houses," she said.

This is also so true in the "Green" industry. I like Walmart's comment where they are not being green for the sake of being green, but because it makes economical sense "we are not green".

My opinion, it's called making everything more efficient which is common sense, which is unfortunately not that common.