Capitalism to the Rescue?

Capitalism to the Rescue from the NY Times Magazine about VC Green investments. Good read. I did not know about the Norwegian Think battery car or Bloom Energy (fuel cell) that has required $250 Million to date in investements over the past 6 years and is still a couple of years from IPO. Ausra is interesting, low tech competitor to solar thermal. The challenge is since their are existing competitors that to do the same thing, how can they scale up the processes so they are cost efficient. When I talk about competitors, perhaps the right word is alternatives. BioFuel vs. regular oil, if the cost of the bio fuel is higher, then without goverment mandates people will usually go with the lower cost solution.