Tuesday, October 28, 2008

Toyota - What's Next

So so article from the Washington Post on Toyota. Toyota Hard Hit but Equipped to Steer Clear

What the article missed is the fall in US sales and the fact that it takes 5 years for a new car model to come out. I thought the US plan for Prius was going to start production in 2009, not 2010. My mistake, and it's a new plant which explains the lead time. I am not sure why they just don't change a truck plant to make Prius, with the flexible manufacturing of Toyota it should be easier. But a headache is the Prius components, and where these are going to be manufactured from the batteries to the IGBT's to the electric motors, these I would guess are all custom parts.

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