Business Case for Environmentalism

Recyling and being environmentally friendly are areas of increased growth and awareness in the US. For my undergraduate I took a class in Environmental Engineering that just made sense. It's a shame that more common sense is not applied to the environment. Zero Waste to me makes sense because this reduces inefficiency. Toyota is going to a Zero Waste model and WalMart is reducing packaging. My opinion on why, besides the positive press, is economics. For Walmaret, by reducing packaging they can reduce the amount of shipments that is a great cost reduction.