Green Wash - False Environmental Advertising Claims

Wall Street Journal article about Green Washing. False 'Green' Ads Draw Global Scrutiny
Watchdogs' Rulings Bring Bad Publicity, But Many Lack Bite
By TOM WRIGHTJanuary 30, 2008; Page B4

Keypoints:

• Advertisements may contain false claims about the environment.
• Checking those claims takes time
• Some governments and NGO's check claims.
• Impact can be governments such as Norway banning an advertisement or bad publicity from NGO's.
• US FTC this month is starting to monitor for Green Wash.

My 2 Cents. I'm shocked, shocked to find that gambling is going on in here! The amount of companies claiming to be Environmental at CES is another example of this.